OUR TEAM

Kevin Kilpatrick

Founder/CEO

Kevin Kilpatrick is the Founder and CEO of Silver Lake Media Group. Considered one of the top marketers in the construction, residential remodeling and home improvement industry, he is diligent in listening to the voice of the consumer and giving them what they want. He launched the all-Spanish magazine Constru-Guia al dia in 2007 as a result of learnings obtained in focus groups of Hispanics Pros discussing power tools and the conversation drifted to how there was no national trade magazine for guys in the construction industry that prefer to read in Spanish. In 2014 the magazine was converted to a bilingual flipbook when Kevin recognized that non-Spanish speakers were feeling left out when they couldn’t read the magazine. The Pro Construction Guide/Constru-Guia media platform has since evolved into a digital and social platform with over 200,000 pros in the community. In 2017 Kevin launched a bilingual media platform for the masonry industry after he learned that 48% of the U.S. masons consider themselves Hispanic, but there wasn’t a trade magazine in Spanish. Kevin is a frequent speaker and guest lecturer on marketing to both English and Spanish construction industry. Prior to Silver Lake, Kevin enjoyed a successful marketing career, including several years at The Home Depot and renowned advertising agencies such as The Richards Group in Dallas, Texas.

Beth Wills

Vice President of Business Operations and Marketing

Beth Wills is the Vice President of Business Operations and Marketing at Silver Lake since 2010. Her current role crosses several areas of responsibility including finance, production and marketing. Prior to joining the magazine, Beth had a successful and varied retail marketing career. She spent eight years with Uptons department stores managing all aspects of media buying including print, broadcast, direct mail and billboards. During her time there, the organization tripled in size with new stores and taking over their sister company JByrons. While there, she further developed her education in accounting by managing the general accounting department. After Uptons, she was with the EXPO Design division of The Home Depot for a few years. There she handled all media buying and budgeting for advertising and openings of 30+ stores throughout the country. She was responsible for newspaper and magazine buying in addition to broadcast, direct mail and billboards. Her nearly 20 years in both buying and selling advertising, as well as her meticulous financial and planning skills, have made her an invaluable member of the Silver Lakes team.

Glen Luensman

Art Director

Glen Luensman is the art director at Silver Lake and has been with the company since 2008. Glen’s experience as a creative director/art director spans more than 30 publications, including magazine redesigns, custom media, marketing collateral, package design and web support. In addition to designing Constru-Guía al día, Glen was art director for Construction Equipment, Building Design & Construction and was part of the Restaurants & Institutions team that clinched the “Magazine of the Year” award twice from the American Society of Business Publication Editors (ASPBE). In addition to magazine design, Glen has designed numerous custom publishing projects for clients such as MasterCard International, The Coca-Cola Company, Campbell Soup Company, Idaho Potato Commission and Honeywell. Glen has received more than 60 design awards including American Society of Business Publication Editors (ASBPE) national gold and silver awards, American Graphic Design, Jesse H. Neal and Ozzie awards. In addition, he has judged several graphic design competitions.